Andy Hagans recently posted about his his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.
An Example of a Domain Waiting to Fall:
In spite of making 5 figures a month, one of my unappealingly named domain names has cost itself significant credibility and links. Since it is an invisible cost it is hard to estimate how much it has cost, but I have a perfect example of showing how much it hurts. One time I tried sponsoring an event and they said sure. They got my credit card details and then asked for the domain name. Once they saw the domain name they said sorry they couldn't accept my money. And this is a reputable content site in a field that is easy to like, but on a junky sounding domain name. Ouch.Being Honest With Yourself:
If you have a quality legitimate content site, and people who typically sell reviews or linksSuggest a Correction
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