Don't Forget Who You're Trying to Target

Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target.

The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?

You see, without having that persona in front of you, your message that you’re trying to convey can easily get lost in the process. You can easily forget what it is that will most likely appeal to your prospect. Imagining them sitting in that chair across from you helps you create a more personal message that will ultimately result in a higher conversion.

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