Don't Learn From the Past, Doomed to Fail Again

Back in October 2003, Ben Silverman wrote about Sunncomm, the company that works on DRM protection for music CDs. Back at the time, the company's wonderful protection from copying was disengaged with ... Back in 2003, Ben suggested I contact Sunncomm because it was painfully obvious that they needed PR counsel and help, plus it is a local company. I did ... and they were pretty self-assured that they were handling the situation with great skill. Well, Sunncomm is in the dog house again, but somehow has let Rootkit spyware incidence. Why SonyBMG did not learn its lesson during the first round of tests with Sunncomm DRM is a question best left to them - I guess they like to give companies a few chances to sully the Sony corporate reputation. Good job! You have! Now, you think Sunncomm would learn from the past, and have messaging on its Website, but the Website has not changed since 2003 ... or from the looks of it, not since the 1980's. And, if you check out the in its newsroom - well, issued a press release denying a parody. Yes, Jeremy Pepper is the CEO and founder of Musings from POP! Public Relations blog which offers Jeremy's opinions and views - on public relations, publicity and other things.