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Don't Write Online Advertising's Obituary Just Yet

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Despite the Interactive Advertising Bureau (IAB) and According to the IAB:

While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 '08’s $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent.

Source: PwC/IAB Internet Advertising Revenue Report (discussed this before, citing an the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding." (emphasis added)

Know one knows for certain what the future holds for online advertising.  All anybody can do at this point is make predictions and speculate based on previous data. Based on my discussions with the

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