Dont send bloggers stuff for free unless its good

A lesson to corporate types: it's good to catalyze conversations by sending out free stuff, but only if you're pretty sure you're already best of breed. For an example read Sonos, for instance, has gotten great mileage by sending sample units out to bloggers and other influentials. That's a totally new idea for an audio system and can't be easily explained through a video - it's something you need to experience to understand. Now, if I had a sucky product (or was the #3 search engine like Microsoft) I'd keep bringing influentials in to LISTEN to them and improve the product so that they stop bitching. Oh, wait, that's what Microsoft was doing with its MSN Search Champs. They are getting better. Will they ever pass Google? Well "ever" is a long time and Microsoft has a lot of money they can spend on that problem. Anyway, if all this corporate talk bores you, hey, the Ruby on Rails blog. (Ruby on Rails is the framework that powers a lot of Web 2.0 sites). Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: Scobleizer blog. He works as Scobleizer