DoubleClick Folds Up Klipmart

Online video advertising and management solution provider Klipmart joins forces with long-time ad technology firm DoubleClick. Video advertising forerunner meets online advertising network in the latest Internet deal. Investment bank DoubleClick purchase of disclosed its video ad product in May, and those ads will appear on Google's content network. Doubleclick's purchase likely means video ads will become more numerous online. Klipmart offers ad formats like In-Stream mode, which runs before content a visitor has selected begins to play. Such ads stand a better chance of keeping the typical attention-span-starved Internet user watching an ad than a conventional banner graphic does. People have been ignoring banner advertisements in greater numbers, prompting companies like DoubleClick to seek out better ways to deliver value to advertisers. Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.