DoubleClick, Pepperjam Partner

Strictly speaking, this alliance only involves two online marketing companies, but you know that, somewhere back there, Google’s watching.  It’s Google’s pal DoubleClick that’s involved, you see; the other party in this technology partnership is called Pepperjam.

Details about the deal are slim.  According to a press release, “Pepperjam ... has selected DoubleClick’s integrated DART platform to meet the digital marketing needs of Pepperjam and its clients.”

And that’s all good and well, but it may leave some of you wondering what, exactly Pepperjam is.  The job of describing - or at least giving you an idea of - the company may be best left to Jason Bigler,