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E-Branding The Red Light District

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The overall accuracy of Alexa rankings aside, the traffic tool can be a nice predictor of what is to come, or at least what is popular among the Webmaster guilds. One of the newest additions to Alexa's Top 300 reinforces a notion that is as unpopular as it is undeniable: the Internet is for porn.

E-Branding The Red Light Districtrocketed to be the 253rd most visited website among Alexa users in under two months. Of course, the site received a boost in late July by blogebrity Michael Arrington, who, on his 327,000 percent. Seriously. Alexa, though, provided the same measurement method that reported YouTube had Matt Cutts' blog had matched Ask.com visitor for visitor. So that means PornoTube spiked 327,000 percent among those that use the Alexa toolbar. We could be kind and assume that's because webmasters and emarketers are fumbling over themselves to monitor the site's progress, thus skewing the data they're trying to collect. Porn is big business on the Web, even if the marketing opportunities are limited to other porn and sex-industry products. There'll be no Chrysler minivan commercials showing up there. Though in light of the reach of the adult industry, it may be good exposure across demographics, even to soccer dads, at least in theory. But "Advertisers don't like the risky nature of the content," Jupiter Research's Benjamin Lehman told the

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