I read more search engine marketing blogs than you would probably ever want to. One thing that continually re-appears, even amongst the industry leaders, are endless lists of easy-sounding advice usually with a DIY (Do it Yourself) slant. They include things like:
- Build a better website
- Become / Look like an authority
- Improve your brand
- Increase your website conversion ratio
- Build high quality links
I could probably list off hundreds more that have similar posts; what they authors don’t tell you is that, while these tips are easy to give, many of them are difficult to execute and therefore not easy advice. All businesses are faced with limited resources (time and money). They have to earn an ROI (Return on Investment) on all the resources they’ve already invested and all of this has to happen at the same time they’re competing with other companies with similar online marketing strategies.
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