Back in February, murdok posted a couple stories about a competitor to eBay that you may or may not have heard of. It's called first looked at Bonanzle, we found out that it had been voted the best eBay alternative, and that the site had reached a million listings in six months. In December, the site was quoted as having 170,000 unique visitors.
a recent blog post, Harding says that the company is more interested in the end-to-end buying experience on the site. Recent changes at the site reflect a shift in focus from traffic to such an experience. Harding lists them as follows:
- Efforts spent getting the Instant Messaging connection to work more reliably, so buyers can find sellers that are online
- Related search suggestions, and auto-completion of search terms
The company
At this point, it seems the sky is the limit for Bonanzle. Whether they are focusing on driving traffic or not, it will be interesting to monitor the site's continued growth.
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