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eBay Diversification Continues

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eBay has announced that is acquiring Shopping.com in an all-cash transaction. Only five months ago, in the wake of one analyst initiating coverage on the company with a "sell," we opined that Shopping.com was basically Shopping.com Andrew Goodman is Principal of Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

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