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eBay Goes Green With Launch Of New Site

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eBay Goes Green With Launch Of New Site

eBay has launched a new ecommerce marketplace called WorldofGood.com, which offers environmentally friendly products.

eBay says the site will offer products made from recycled or natural materials and that all the products will carry environmental or fair trade certifications from the company's partners. All product makers are required to have certification before they are allowed to sell on the site.

The launch of

"Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact."

All WorldofGood listings will also be available on eBay. The site has social aspects that allow shoppers to post on discussion boards and Q&A forums. It will also feature blog posts and articles on environmentally friendly products.

"WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet," said Lorrie Norrington, president of eBay Marketplaces. "Socially responsible shopping just got bigger and better."

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