Gumtree was quite “sticky” overseas - the classifieds site attracted and held a lot of attention in the UK, Ireland, Poland, New Zealand, Asia, Australia, and South Africa. Gumtree, which is owned by eBay, will now have a chance to do the same in three American cities.
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That sounds like a natural expansion, just a matter of going to where there are more people. But there’s an elaborate plan here; in an article for The New York Times,
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eBay Imports Gumtree
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