Music marketer
The power should be in the tools; not in the providers.
Echo took a top down approach to community building. Based on cutting edge concepts, they built beautiful tools and for a fee provided the experts to run them. But just as tech has proven the power of open source and low cost software, open API's and crowdsourcing, the real potential lies within the communities and the tools that support it rather than the gatekeepers.
Going forward, music is better served putting tools in the hands of creative artists, entrepreneurs and fans and keeping the experts to a minimum. Look around. It's Comments
Echo Says Bye To Music Marketing
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