eCommerce Sales Down From Last Year

As you can see, the fastest growing category for the quarter was Toys & Hobbies, which grew by 21% from the previous year. This was followed by Books & Magazines, and Video Games, Consoles & Accessories.

It's not entirely surprising that online sales are down from a year ago, considering the changes in the economy that have taken place in that time. Necessities (like groceries) are still mostly bought offline. Typically, I think people tend to shop for things that aren't truly "needs" when they do their online shopping, and so it makes sense that these sales would fall in tough times.

If anything, it simply highlights the importance of good marketing strategy for eCommerce businesses. Not only are you dealing with a damaged economy, but there is a lot of competition online.