Fortunately, for all things pure and noble, this new free marketplace of ideas works as a circle - what goes around comes around eventually. Wal-Mart and Edelman, meet your blogospheric comeuppance, served with a side of cold irony.
Edelman, Wal-Mart's PR firm, had that music to face this week after it was Wal-Marting Across America was a PR stunt. Edelman decided it best to This was the moral speed bump on the road to creating "standard" American blogs for generating product buzz. They even gave examples: A blog written from the perspective of a stray cat in NYC. A blog written from a 14 year old depressed Iowa girl. A blog about life as a math professor in a southern community college. A blog about being a plus sized model in Kentucky. A blog about being a weatherman in California. And so the seed was planted as the less morally-restricted (or morally flexible, if you prefer) in the PR and marketing world began wringing their hands in anticipation. This is brilliant. The best medium ever created. But what old media failed to teach them, and what they didn't quite have a handle on when they started, was that transparency in this new media world is the only protective cup there is. Transparency is no longer an option, as when the blogosphere you've tried so hard to impress and connect with discovers there really is just a man behind the curtain (and they will, too), that image you've looked to promote is shattered right along with that porcelain faade. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok:Edelman, Karma's Not Just For Earl Anymore
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