Yahoo's Search Marketing folks compare the review of ad campaigns posted to their service with the process of giving a Presidential candidate an editorial endorsement. It's a little known fact, wrote Stephanie Bilberry at the Further discussion on that topic should be directed to the political blog or website of your choice. I'm sure not going to touch it. Stephanie's continued prose merits more attention for Yahoo's search marketers.
Once an ad has been composed and submitted to Yahoo, it undergoes a review for compliance with Yahoo's Yahoo keeps its clients up to date on the status of the editorial review. Stephanie noted how advertisers can check their management consoles to see this information. Any keywords or ads that may have been removed or declined will have a reason listed on the Editorial Details page. Being familiar with the guidelines should help advertisers avoid running afoul of them. Using trademarks can be challenging; thatSuggest a Correction
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