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EDM and Web 2.0

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One of my favorite BI bloggers, Cyril Brookes, had an interesting post today - ' /></a>
Social media inside the firewall allows your staff to collaborate in new ways that are relevant to EDM.
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<li>Manage feedback on the results of a decision service<br />
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Making it easy for those who deliver the results of a decision service to comment on how it was received might give you useful feedback on the results. Particularly when you are using adaptive control techniques to try multiple strategies, this could be very useful as the numbers might point to a particular strategy but your comments might show that it had a very negative impression on those who declined it, something it may be hard to put a dollar value on.</li>
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<li>Discuss assumptions in rules and models<br />
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In the context of decision management it could be very useful to allow managers and analysts to discuss the assumptions inherent in specific rules and models using social media. The “wisdom of crowds” approach might allow you to tap into the tacit knowledge of more workers than the format rule or model review process could.</li>
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<li>Exception handling<br />
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Documenting and discussing how an exception was handled and how that worked can be useful as you try and gradually automate more and more decisions. Understanding how a class of exception could be handled and what the consequences were is critical to getting the more complex situations automated effectively.</li>
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<li>Mashup reporting and decision management<br />
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Allowing users to combine the results of decision automation with reports and search results that clarify or extend the decision as well as peer opinion and discussion might help with adoption and with usage. Being able to see the numbers that should drive a change in the rules, the discussion of how those rules were developed and the rule management environment itself in one place can only be an effective tool.
<p>While it might seem that EDM, with its focus on automation has little to do with people-centric web 2.0 technologies, clearly there is a role for them to be used together.</p>
<p>A final comment - I agree with Cyril that human nature is not really going to change even when the current generation of workers is replaced by those growing up on Facebook etc. Like him I also think “they will be much more ready to participate in corporate collaborative activity” so making more of these kinds of things practical in terms of having a critical mass. I also think that this audience will be much more willing to “mash” things together than their parents are.</p>
<p>“May you live in interesting times”</p>
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