Ego Searches and RSS

Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy. Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time. The following free services allow for RSS feed ego searches. Google News - Simply conduct a keyword search of Google News and then click the text that says "RSS" then save the url of the RSS feed into your news reader. Every time a new article with that keyword appears in Google News the feed in your RSS reader will automatically update. http://www.blogpulse.com PubSub - Search on a keyword, then save and add the feed to your RSS reader using the icons provided. Optionally with PubSub you can direct your search to only alert you of posts in specific areas of interest including Press Releases, SEC/EDGAR Filings, Newsgroup Posts, or Weblog Entries http://www.technorati.com Ice Rocket - Simply search Ice Rocket then click the RSS 2.0 button to obtain the url of the RSS feed that contains your search term. Add the url to your RSS reader or newsaggregator. http://www.newstrove.com BlogDigger - BlogDigger monitors the blogosphere and generally what is said daily in the blogs. Conduct a search on Blogdigger and click the orange XML icon to retrieve the url of the search feed. The feed should then be added to your RSS reader. http://www.daypop.com Yahoo News - Conduct a search then click "view as RSS" in the right column save the feed in your aggregator. The feed will check Yahoo news for mentions. http://www.feedfordev.com an RSS component for developers.