Email Marketing ROI Alive And Kicking

MarketingVox points to a story from eMarketer which cites data about email marketing and the return on investment associated with it. eMarketer said 63% of the respondants to their survey use email marketing to retain customers and increase loyalty. Craig Donato the other day he actually talked about how integral email is for alerting Oodle users when a classified listing has been found that matches their criteria. He also said they'll end up using RSS as well but not because he thinks it will work better than email but just because industry analysts will blast them if RSS isn't in their vocabulary. Those are my words, not Craig's. It's pretty interesting though because the reason Craig is using email inside Oodle is in line with the report.

"retain customers and increase loyalty"Very interesting indeed. Especially since I know of a company that has an comparison with their server and friendsEmail marketing data Jason Dowdell is a technology entrepreneur and operates the

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