Whatever the evangelists say about new communication channels like RSS, the reality today is that email as a direct marketing tool still reigns supreme among online media. Yet here's where it gets interesting - Deal of the Day. This is Tesco's toe in the water for RSS, I would imagine. Tesco is the only supermarket on whose website I could find an 'live bookmarks,' for instance), and as it becomes ever more easier to get the information offered via RSS. (Related development: expect more advertising in RSS.) It's the heir to the direct marketing throne. NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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