Email Newsletters and Blogs

So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. I've often talked about how marketers can reuse content for lead nurturing. If you currently are sending e-newsletters, here's an idea for you consider. Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. You can apply this concept to your existing e-newsletter. Chad Hornfield writes on his Debbie Weil's WordBiz Report on "How and Why to Combine an E-newsletter and a Blog." Sarah writes, "In short, e-newsletters aren't as easy to create and update as blogs. That can make it harder to keep to a regular publishing schedule (ahem you might have noticed that Debbie's publishing schedule has been a bit irregular of late). It makes sense, then, to take some of the easy-to-use technology that has made blogging so popular, and apply it to e-newsletters." Link: Comments Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."