Email Newsletters: Privacy and Unsubscribing

As you likely know from personal experience, the value of email has been greatly tarnished by spam, unsolicited messages, online junk mail. So, many subscribers and would-be subscribers care very much about the exposure of their email addresses. Since this issue is so important, articulate a privacy policy for your newsletter. Will you rent, sell, or exchange the names of your subscribers to other organizations or persons? While most of us have no plans to do so when we are small, that opinion can change as we grow our list. Quite frankly, once your list gets to a certain size, you may be able to earn quite a bit of money by renting it out. Many magazine and subscription publishers find that the difference between a profit and loss is list rental income. If you do decide to keep the list names strictly to yourself, post a message to that effect somewhere, either in the email newsletter itself, at sites where you collect the names of subscribers, or both. By posting, and adhering to, a privacy policy, you will get more subscribers. To read an example, go my newsletter's web page at