Embrace All Methods of Learning About Customers

January 17, 2008

2 min read

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listening carefully' /></a>Instead, we need to hear what the entire market wants, not just those people that already buy from us.</p>
<p>The prescription given is for full market panels, which makes sense. Market research has always operated based on customer panels and ensuring that you cover your entire target market rather than just the folks you know makes perfect sense. In the past, I've written about <a title=

My problem with market researchers is that they are sometimes too wedded to the tried and true survey techniques they are familiar with. Market researchers need to get involved with Web metrics so that they can help analyze the treasure trove of information we get every day from our Web sites.

Market research needs to embrace all methods of learning about customers. Online panels are great, but let's also analyze what customers actually do in real-life situations.