The rapid growth of content syndication and social media requires a new marketing and PR approach. The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to content syndication in feeds due to customer demand. 25 percent publish feedst to increase their subscriber base and 10 percent cited "competitive pressure." Savvy e-tailers are taking this synndication trend to heart and adding RSS capability for shoppers to keep track of pending product introductions of interest. The alerts typically send a product description and photo directly to RSS enabled portal pages like MyYahoo, said RSS strategy and creating RSS feeds that meet the needs of your customer base is becoming an essential skill in marketing and PR today.
- Del.icio.us | Yahoo! My Web | Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.
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