The industry analyst firm released a new report that indicates that the enterprise social networking market is ready for ignition and liftoff.
jurvetson "The social networking application market was relatively small in 2006, coming in at $46.8 million, a new study published by IDC reports. By 2009, however, this market will grow to $428.3 million creating a new application segment and establishing social networking as a new communications tool used for many purposes other than consumer socializing."The report continues:
"There are three social networking segments emerging. These include: self-service applications used by groups and marketing campaign teams; brand applications that focus on persistent customer engagement; and enterprise applications that provide more effective ways of working with customers, partners, and other external parties." (emphasis added) Paul GreenbergSuggest a Correction
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