Gerald Baron, Founder and CEO, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's
How does a web content strategy figure in all this? "Today's Internet tools including virtual communication centers, blogs, and communicator-controlled websites all make that possible. The desperate media environment makes it essential," advises Bacon. And he is 100% correct.. How do you do it?
Entertainment vs News - PR Crisis?
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