The Email Sender and Provider Coalition have released the results of their survey that examines the email behaviors of consumers. The results revealed that the average American is an experienced email user and that they have specific ways of managing email and spam.
The survey found that over 80 percent of consumers use the "Report Spam" and "Unsubscribe" features to manage the email they receive. Fifty-three percent said they would open and read email if the sending company had a certified icon in the email program.
"The results of this survey suggest that our industry has a unique opportunity to further help consumers manage their email," said Dave Lewis, vice president of marketing development for
Senders of email should make sure they are recognizable in the "From" and "Subject" lines of their emails if the don't want to be treated as spam. According to the survey 90 percent of respondents who receive email would favor having an "Unsubscribe" button directly in their email program and 80 percent wanted access to a "Report Fraud" button. Consumers have a strong trust in "Unsubscribe" links and "Report Spam" buttons and are using these tools to manage unwanted email. "This report provides a lot of actionable information for both the sending and receiving community," said Trevor Hughes, executive director of the
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