"Sharing the early-stage site with Insider subscribers first, and now with our entire audience, helps us identify issues and deliver the kind of product we all want on January 5. We want our fans to understand that the 'beta' represents a start for us, not the final destination. Visitors to ESPN.com should expect to see a series of improvements and additions over the next several months."
To organize its content the new site combines a primary navigation bar with seven anchor menus, each with expandable rollover menus. The primary navigation follows users throughout the site.
The new site will feature a 16x9 main engagement area on its front page and main index pages that will offer a better video experience. Higher quality video will be more prominently integrated through out the site.
ESPN said its site averages 120 million video views per month and this year accounted for about 50 percent of total minutes spent for the sports video category.
The site offers new personalization features including a Flash roll-over that allows users to access information about their favorite teams, players, sports and ESPN columnists.
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