ESPN To Offer Video On AOL

ESPN has partnered with AOL to make its short-form video content accessible through AOL Video and AOL Sports.

It's the first time that ESPN has made its video content available through an Internet portal. ESPN will provide highlights from games and sporting events along with video clips via an embedded ESPN video player.

ESPN says the deal with AOL will expand its online reach leading to increased ad revenue. "Our advertisers benefit from a larger online video audience," said Matt Murphy, senior vice president, digital video distribution at ESPN. "The potential is tremendous."

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