The process took longer than Google would have liked, but ultimately the European Union agreed with Google's position that the DoubleClick deal would merge complementary ad businesses.
Let the handwringing at Microsoft HQ commence. The deal they publicly and vociferously opposed became reality, as European competition regulators decided to give Google and DoubleClick the go-ahead with their $3.1 billion merger. Flags of the EU(Photo Credit: Europa Union) "The Commission also analysed the potential effects of non-horizontal relationships between Google and DoubleClick following concerns raised by third parties in the course of the market investigation," the EU said in a The "EU and US antitrust regulators have also perversely set the stage for Microsoft's goal of acquiring Yahoo, furthering more concentration of control in the new media sector," he continued. "By permitting Google to dramatically grow in clout, regulators will have to likely permit the further growth of a number 2 competitor to Google - which will be Microsoft."
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