EU More Likely To Access Mobile Web

Almost three-quarters of Americans who access the Internet via mobile phones do so by using one of the major online portals such as Google, Yahoo! or MSN, according to comScore. Percentage-wise, fewer Americans than Europeans are accessing the mobile Web at all.

Oh yeah. Another survey, conducted in the US by Harris Interactive showed the over a quarter of mobile users were open to watching advertising on their handsets, as long as they received a free application for their phone in the exchange. With a number that buries direct mail response rates, the Harris survey found that seven percent of respondents demonstrated a willingness to receive relevant promotional text messages. Further, the study found also that nearly 10 percent of respondents had given up land lines altogether. Over half were considering the same thing. The thought follows, then, that the mobile market still has a ways to open up, and users are becoming more open toward marketing. Tag: Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: