European Expansion for MySpace

presentations and workshops about social media and social computing. The context is on the growth of cybercommunities and, in the case of MySpace.com, its rapid and growing appeal to younger people, the broad group special report on MySpace as Generation @.' According to number 4 of the top 500 English-language websites worldwide and CNET News, MySpace.com is attracting new members at the astounding rate of some 250k per day, which would give it a current accumulated number of signups as around 90 million. It's not hard to see why outlined in the Financial Times yesterday which reports that MySpace is to use the UK as a beachhead for a push into Europe that will see it link up with "old media" companies and mobile phone operators to attract more users:

[] Chris DeWolfe, co-founder and chief executive of MySpace, told the Financial Times on Monday that he had earmarked 11 countries for its international expansion, among them France and Germany, and was looking at China and India over the longer term. The company will on Tuesday announce that David Fischer has been appointed as managing director for the UK and Europe. Mr Fischer, 40, was founder and chief executive of Xlantic Group, a music marketing company, and has worked at Pressplay and AOL Europe. Mr Fischer, who will be responsible for negotiating with television and music content owners to develop local versions of MySpace, said the first foreign-language sites would be ready later this summer. He is also looking for alliances with mobile operators to deliver content over mobile phones, an area where Mr DeWolfe predicted "significant" revenues. "I think most [mobile operators] think the killer application could be MySpace."

MySpace.com is best description I've yet heard:

MySpace is the new cell phone, the new interactive e-mail, the new Google.com. [] It's a way to keep in touch or meet new people.

It's definitely a business to watch with keen interest, especially as DiggThis | Furl Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog:

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Your Name *

Your Email *

Correction Details *

Submit Correction