Even Your Mom can Understand SEO

I have the opportunity to discuss SEO quite a bit, even my mom wants to understand SEO and our newest venture. S-E-O stands for. Those I usually speak with are typically intelligent, tech savvy, amazingly successful business people, and yet they have had little to no exposure with SEO. As a result they do not understand the importance of the SEO process and do barely anything with their sites to help them in the world of search. They literally rely on driving people to their sites by word of mouth, and more traditional forms of advertising, including cold calling, radio ads, magazine ads, TV commercials, billboards, etc. It is mind-boggling just how wide the chasm is between those who understand SEO and those who do not, those who use SEO, and those who do not. In my view, a business site without any SEO applied is simply a grossly missed growth opportunity. Not taking the time, or expending the effort to drive clients seeking your product to your company, makes no economic/buisness sense, so there must be other forces which would cause one to avoid or ignore SEO. I believe the lack of action is partly based on a simple lack of understanding. I admit, I was, and would have remained one of the uninformed had the concept not been forced upon me. Our existing businesses were doing very well, utilizing more traditional forms of advertising, and word of mouth proved to be our best method of growth. However, through launches of several technology businesses, with online customers being our target market, we decided we needed to be more "visible" online. We started by researching online, reading a few here and SoloSEO.com, an online service for SEO project management and do-it-yourself SEO tools. SoloSEO.com allows web marketers of any skill level to manage keywords, content tracking, link building, and competitor data.

Aaron has an MBA in International Business and worked earlier in his career as an international sales and marketing executive. He is now a "chronic entrepreneur," and has co-founded over a dozen businesses, servicing a variety of industries, with a current client list which includes businesses of all sizes, including Fortune 500 companies.