Chris and I just spent an hour talking with Yahoo's Ken Norton and Grace Chan in a private meeting room in Yahoo's little purple booth, here at the Search Engine Strategies Conference. This is news to me, but I learned at this conference that Yahoo's official color is purple. In fact, Ken and Grace revealed a little known fact that the only reason the Yahoo! Logo is red is because they couldn't find a shade of purple that looked right. Yahoo's new branding strategy includes a deep purple background with the Yahoo! logo clearly contrasting in strong white letters. The company has also been sending promotions people from San Francisco to this conference wearing huge purple jumpsuits - which, I've heard, are uncomfortably warm. WebProWorld
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