Experimental Google Search Results Page

On the one-word query [skol], typed into Google Search, the usual results appear at the top, but then below that, the user is prompted to extend their query to [skol beer] or view the first three results for that longer phrase. That's a nice bonus for the top-ranking pages on the two-word phrase -- they actually get 'upgraded' to the first page of results. Attempts to replicate this experiment with beer and liquor brands such as Corona (I got a regional listings prompt for Corona, CA), Export, Canadian (at the bottom of the SERP, prompted to view Google Groups threads), and Johnny Walker proved fruitless. Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.