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Experts Discuss The Future Of Semantic Search

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It's not the key to flying cars, and perhaps we also can't count on it to provide clean energy or miracle cures.  The development of semantic search is of huge importance to search companies, advertisers, and the average user, however, so a session of the same name addressed the question of "Semantic Search: How Will it Change Our Lives?"

(Coverage of

This means search engines would be more easily able to distinguish between, say, a strike on the head, a workers' strike, striking a match, and striking out.

Tim Musgrove, the founder and CEO of

Scott Prevost, Microsoft's principal development manager of Live Search/Powerset, agreed, "Search has a long way to go."  He feels keyword techniques involve only a shallow representation of documents' meaning and users' intent.

Larry Cornett, Yahoo's vice president of consumer products, had at least a few good things to say about the direction SearchMonkey is taking, though.  Experimental enhancements have it applying structured data and rich content and giving users and publishers control.

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