Exposing False Predictions

There's an old saying that you can complain about the weather, but you can't do anything about it. But what if you could. What if you could contact the meteorologist directly through his/her blog and say "You know what, your predictions are always wrong about the weather; you're full of bunk. Fix it." Blogs are a natural for meteorologists. I wish more were blogging. That way they can respond to people who question their predictions. At least my client is doing so. Just listen to what Mark Hoekzema I think Mark's on to something. Everyone who is in the "prediction business" should be blogging. CEOs are too. Why not fortune tellers and bookies? Blogs will soon make it very hard to hide a false prediction. Hey, that's a prediction. I guess I won't be able to hide that one. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.