External and Internal Communications

Regardless of the other communication disciplines I have practiced-media relations, financial communications, corporate PR, the list goes on-I have always maintained employee communications as part of my portfolio. I believe deeply in the power of effective internal communications. The Globe and Mail made a point yesterday of reporting a Ron Shewchuk wrote a post for the IABC The post drew 13 comments-not bad for a relatively new blog. Some took this position: "Since employee communications addresses the needs of all the employees in a company, it should report to the sole department responsible for all these people - HR." Others vote for Corporate Communications. (Read Robert Scoble's characterization of employee bloggers as being "at the edge of a company.") Robert insisted he was an official Microsoft spokesperson through his blog; so was any other Microsoft employee blogger, because the blogs are public and his remarks can be quoted by the media. In comments to Yahoo! My Web Technorati: Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications. As a professional communicator, Shel also writes the blog