The Chicago Sun-Times emerged as the latest place to find Google print advertising, after it began its print experiments with a couple of tech magazines in 2005. Dead-tree media calls unsold advertising areas in the paper as "remnant space," but for the Sun-Times, Google has started filling that space in an understated way, AdAge "We were eager to help them shut us down," joked Sun-Times Publisher John Cruickshank. "They're buying ads. We like that." Publishers like Gannett, Tribune, or Knight-Ridder would welcome any new influx of advertising money. Knight-Ridder has been the focus of takeover targets for months, and there isn't a likely scenario that has any of the big three publishers turning away revenue today. Email the author Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.
Extra, Extra, Google Ads In The Papers
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