Eye Tracking Your Attention Span

The attention span of Internet users has been the subject of many studies, most coming to the conclusion that, on average, people only spend a few seconds on any given site. An eye tracking study from Poynter Online, however, reveals that users who go online searching for news actually spend longer amounts of time in consuming content than their offline counterparts.

In conducting the reserch, Poynter enlisted nearly 600 regular readers in four markets, which is a pretty good sized sample. They gauged the eye patterns of readers from the Rocky Mountain News in Denver, The St. Petersburg (Fla.) Times, the Star Tribune of Minneapolis and the Philadelphia Daily News.

The complete report of the study’s findings won’t be released until June, but Poynter has already come forward with some very interesting findings. Here is a complete overview of the