Facebook Brings Home the Beacon

September 18, 2008

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Facebook had its share of controversy late last year as a result of its Beacon advertising model. Basically what Beacon did was show you when your Facebook friends made a transaction on one of its partners' websites. For example, if I bought a copy of "
I would never do such a thing, but if I did, I wouldn't be very happy about such embarrassing information being shared with everyone I know. It turned out many other people felt the same way and even legal hassles, and partners backing out, and you have a failed plan. Or at least that was the general consensus.

Until now.

It seems that Beacon is back (or never really left as it were). A Facebook developer named deleting fake user profiles seem clearer. "Friends" might get annoyed when seemingly non-existent characters (

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