Facebook Can Drive More Traffic Than Google

I recently discussed comScore. And it continues to grow.
If Facebook's growth continues the way it has been, perhaps it should be considered Google's greatest threat (when I say threat, I mean competition) - maybe not in general search, but in terms of where advertisers are spending their money. Certainly in the foreseeable future, people will continue using Google to search, and advertisers will continue to spend money advertising with them (probably even more don't have any real-time search features planned for Kumo, but Facebook has its own search (and it's tactics I listed about Twitter can be applied with Facebook too. That includes:

- Traffic obviously. Social networks have taken over email in terms of popularity. Facebook is the top dog and continues growing rapidly.

- People can "opt in" to be your friend and see your messages. This means your messages will be targeted specifically to people who are interested in your product. It's a great way to get announcements to loyal customers.

- Just like Twitter, it can be used as a great tool for customer service, provided somebody keeps up with it.

- You can interact with the public while increasing brand awareness.

- You can watch what people are saying on Facebook about your business and use that information to manage your online reputation.

- Facebook advertising. They provide targeted ads (based on user profiles) and as mentioned above, Facebook gets a third of what Google does (that's a lot) in unique visitors.

- Facebook apps (including Comment here.

...