British news site The Sunday Telegraph stirred up privacy advocates by reporting Facebook’s plan to sell user data to companies looking to do faster market research. Facebook tells Murdok The Telegraph got it all wrong.
“[The new tool] will soon allow multinational companies to selectively target its members in order to research the appeal of new products. Companies will be able to pose questions to specially selected members based on such intimate details as whether they are single or married and even whether they are gay or straight.”
If true, Facebook could have had a PR disaster the size of or bigger than the one caused by Beacon a couple of years ago.
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