It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The will officially come to an end once a court approves a class-action settlement.
It’s little wonder Facebook friends are so highly prized to marketers—according research firm Nielsen Claritas, Facebook’s audince is a Red Robin is doing. They’ve found that simply having fans isn’t enough—those fans have to be active. (Admit it: how often do you go digging through what all your friends are fans of and viewing those pages?) So when customers check out, the restaurant includes an online survey address on the receipt (with incentives for taking the survey, of course—cash prizes).
As part of the survey, they are asked to recommend Red Robin to a friend via their Facebook profile. (This makes it sound like RR is asking people to go to individuals’ profiles to post on their wall, but the rest of AdAge’s coverage sounds more like the people surveyed can just post on their own wall.)
What do you think? Are you trying your hand at Facebook marketing? Will Red Robin’s campaign be effective, or will that still be considered an invasion of privacy by some?
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