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Facebook Marketing Opportunities

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Facebook Marketing Opportunities

I'm listening to a playback of Jeremiah Owyang's (of Forrester Research) Webinar on marketing opportunities at Facebook that was put on by MarketingProfs.

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  • Facebook Pages are for products or companies. If you have a product or service, you might want to create a "page" for it (which is free) and then people can join and become your "fans."

  • Facebook isn't the end all and be all. While social media is probably here to stay in one manner or another, Facebook may or may not succeed. A strong, fluid strategy for social media sites is more important than putting all your eggs in the Facebook basket.

    A lot of the content seemed to be more targeted to large companies as opposed to small businesses, but I still think there was a lot of interesting information. Whether watching the entire webinar is worth it to you depends on who your target audience is.

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