is an interesting phenomenon because it appears to be run by, well, college kids. Not that there is anything wrong with college kids, but watching how they deal with the media screams "amateur hour" and that it is time to bring in some adult supervision, particularly when it comes to PR and media relations.
USA Today articles, two on one day throughout the paper. Now, while any company would kill to have two articles in different sections (Front Page and Sports), you want those articles to be positive articles. These were not.
The
Example two: the $2B debacle. Company run by kids exposed as a straw man by well-known reporter/blogger smart guy,
twice. Lots of blog posts and stories about this, and I can only think of a couple jokes. First, you can tell a Harvard man, you just can't tell him much. And, second, these guys were probably in middle school during the dotcom boom/bust, so they missed out on a special word:
Steve Miller - for
POP! Public Relations, a public relations firm based in Arizona, USA.
He authors the popular
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