Facebook has lifted its restrictions on applications that contain content that promote or reference the sale of alcoholic beverages.
The company says it will use its Demographic Restriction feature to manage the way alcoholic content appears to its users. Facebook's restriction technology is based on a combination of what information a user has entered and verified on the site along with IP targeting by location.
Facebook has also introduced a new parameter called "type." "Type is basically a combination of pre-set age and location parameters that act as if you had manually entered the full itemized list of restrictions for what we believe to be the alcohol content requirements for almost every country in the world. If you wish, your application can then use the 'alcohol' type instead of manually setting each age for each individual country."
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