Facebook Testing New Ad Format?

April 2, 2009

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Facebook Testing New Ad Format

Update: I contacted Facebook asking for more details on the testing, and I was given only the following official statement from the company:

Facebook recently began testing a module that appears periodically in the right-side ad space that show relevant content in addition to the ads that would normally appear there. This content includes Facebook Pages of which a user's friends have become a fan, Events that a user's friends are attending, and people who are friends of a user's friends. While the advertisements are paid placements, the content is not, and is part of Facebook's ongoing efforts to surface relevant content and friend information in more places on the site. As with all tests, Facebook will evaluate user responses and make ongoing modifications to the features of the module.

Original Article: AllFacebook's Nick O'Neill

New Facebook Ad Format?

Perhaps more interesting from what O'Neill has to say is that advertisers are telling him they "are seeing much higher conversion rates despite lower click through rates" compared to Google ads. "The result is that advertisers keep coming back and continue increasing their ad expenditure," he says.

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