But Facebook is much more than a social network. Its infrastructure facilitates profile and presence aggregation, channeling all online activity through one main hub. Simply said, it becomes a repository for every social media product, which ultimately transitions from a static profile into a dynamic destination for your personal and professional brand.
And, with
With social tools adapting their services to Facebook through the use of widgets , we can easily share a wealth of integrated activity including twitter, Jaiku, and Pownce for microblogging, RSS readers for sharing relevant stories, flickr for sharing pictures, "video" or kyte for adding live or packaged video, upcoming.org for sharing events, and the list goes on and on.
participation is also marketing.
Now with Facebook's recent that it will be integrating profiles into search engine results, its value as an online hub for showcasing a cohesive online brand is will skyrocket.
"In a few weeks, we will allow these Public Search listings (depending on users' individual privacy settings) to be found by search engines like Google, MSN Live, Yahoo, etc. We think this will help more people connect and find value from Facebook without exposing any actual profile information or data."
How will you tell your story?
What is the brand you want to portray?
Whether you know it or not, your profile, your feed, the groups you belong to, the events you attend and the friends you share say What all of this nets down to is that Facebook, now more than ever, is becoming a powerful platform, showcase, and scale for your social capital, inside and outside the network.
McClure's upcoming conference The Business and Technology of Facebook
now ranked third in pageviews, Myspace down 20%
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!